Unhidden in Plain Sight
A biweekly case against playing it safe.
The patterns that keep good businesses invisible — and what it actually looks like to flip the script. For the ones who are tired of being the best-kept secret.
Every two weeks, maybe less. No drip sequences. Probably too much swearing. Definitely too much honesty.
The Archive
Lessons in being seen.
The decision you already made
What looks like diligence is often doubt in costume. A letter about the decision you already made — and the steps you're using to avoid making it.
Share your mess, not your polish
The censor is calling from inside the house. A letter about why your drafts folder is braver than your feed.
You explain it perfectly in conversation. So why doesn't your website?
The pattern that keeps good businesses invisible — and what three very different acts of courage look like.