An example of a specific line: We teach hand-thrown pottery to people who need one hour a week away from a screen.
Be seen. Be remembered.
Every line on this page could be true. The gold one is the one you'll remember.
Guides by Kate Dole, brand and web designer near Moncton, New Brunswick
Be seen.
Found when someone looks, trusted in the first glance, chosen over the other two tabs.
- Is WordPress outdated for small business? I build in Framer and Astro, so you'd expect me to say yes. The data points somewhere more useful: at what's been built on top of it.
- How fast do people judge a website? Every article on this question quotes the same two numbers, and almost none of them link to anything. Here are the actual studies, what they measured, and what I'd put on your first screen because of them.
- How to choose a web designer in Moncton New Brunswick The four kinds of web designer, seven questions to ask any of them, and the red flags worth walking away from.
- What should a nonprofit website in New Brunswick cost and include? New Brunswick Nobody in New Brunswick publishes what a nonprofit website costs, so here are my numbers, the checklist I'd hand your board, and an honest look at what funding is left in October 2026.
- How do I get my business recommended by ChatGPT in Moncton? New Brunswick More of your customers now ask an assistant instead of scrolling a page of links. Here's where those answers come from, and the fixes worth your next free afternoon, in the order I'd do them.
- What a website actually costs in New Brunswick New Brunswick Real numbers for web design in New Brunswick, what drives the price, and the costs nobody quotes.
Be remembered.
The picture people keep after they close the tab, and the reason they come back.
- How do I build a brand people remember? You have to be seen before you can be remembered, and what people remember is something they can picture. Here's the research behind that, the twist most advice skips, and what I'd do with it.
- Do I need a rebrand or just a new website? Most people who ask me for a new website are describing a brand problem, and a few who ask for a rebrand only need new words. Here's how to tell which one you've got before you spend anything.
One letter a month
Unhidden in Plain Sight: the patterns that keep good businesses invisible, and what to do about them.
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Tell me what you're building and where it needs to show up. One conversation, one flat-rate quote.
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