The work, seen.

Five businesses that had the substance all along. Each one started invisible, the story buried under a safe default — until we brought the light.

Drag the light across each one — and scroll inside the frames to browse the full pages.

Atlantic Thai Massage

Brand identity · Website · Class registration

James Harper was launching a Thai massage practice and training school in Moncton — a first for Atlantic Canada. He'd built a website himself the year before, but it couldn't say what he'd built. There was no brand to build on, and by his own admission he wasn't sure what needed doing first.

We excavated the real story — decades of study in Southeast Asia, monastery life, teaching in Nunavut — and built the brand from scratch around it: Midnight Blue, Red Rose, and a site with class registration students actually used.

A first for Atlantic Canada

"I didn't even know what I needed. Kate could read what was inside my heart and bring it to life. I now have a website and branding I'm truly proud of."

— James Harper, Owner, Atlantic Thai Massage

How it happened

I started by sitting down with James and walking through a discovery framework — helping him articulate what he was looking for before we touched a single design. He had a rich story (decades of study in Southeast Asia, monastery life, teaching in Nunavut and the Middle East) and a clear two-sided business: treatments and courses. I mined his old site for the photos and quotes worth keeping, wove them into the new one, and kept the whole process calm and free of jargon.

What shipped

Brand identity from scratch — logo suite, Midnight Blue and Red Rose colour system, full guidelines deck
Full website design and build
Class registration — students browse and register for courses directly
Treatment menu architecture that educates clients before they book
Handoff resources — tutorial videos and a file bank for independent updates

Atlantic Thai Massage colour palette — ATM Blue, Stone Grey, Healing Fire

James got a brand and platform that matched the depth of his practice.

The centre's previous website — a muted template homepage

The redesigned centre website — 'Empowering Families & Enriching Lives' with vibrant painted-hands imagery and bilingual navigation

Early Childhood Family Resource Center

Website redesign · Brand refresh

The centre had a website, but it didn't represent them. For an organization serving parents of young children, the digital front door needed to feel as welcoming as the people inside — and it needed to work in both official languages.

I restructured the site around their four service pillars — Prenatal, Postnatal, Early Years, Parenting — and brought the warmth forward with bright colour and real testimonials. Years later, I still help as needs evolve.

Bilingual · four service pillars

How it happened

I started by understanding the audience — parents of young children who are often overwhelmed, short on time, and looking for reassurance that help exists. The brand needed colour and life. I restructured the site around the four service pillars so families could find what they need immediately, and brought the story forward through vibrant imagery, warm colour, testimonials, and clear service descriptions — the site finally reads as an invitation.

What shipped

Brand refresh — colour, imagery, and warmth to match the organization's spirit
Full website redesign restructured around services and audience needs
Bilingual support throughout
Typography and design system for consistency across pages
Testimonial and community sections to build trust with prospective families

The board was over the moon — the site finally represents who they actually are, and we've stayed in touch ever since.

Purple Acorn's earlier website — a plain white media page

The rebranded Purple Acorn site — bold purple and yellow, 'Your Favorite HR Podcasts Live Here'

Purple Acorn Media

Brand identity · Website · Social presence

A growing HR-podcast network whose visual identity was lagging behind its sound. To attract sponsors and bring new podcasters into the network, the brand needed to command the room before anyone hit play.

A complete identity refresh — logo suite, audio/video logo, color system — plus a website built to convert sponsors and podcasters, and a social kit the team runs confidently without a designer in the room.

Roster and sponsorships expanded since

How it happened

I started with a discovery session to understand who Purple Acorn needed to attract — sponsors and podcasters look for different things before they trust you. From there I built the brand system outward, starting with the logo suite and audio/video logo, then the website, then the social assets. That order matters: each layer makes the next one credible, and the whole thing holds together without a designer in the room.

What shipped

Complete brand identity refresh — logo suite, video/audio logo, color system, typography
Full brand guidelines deck for team consistency across every touchpoint
Rebuilt website designed to convert sponsors and podcasters
Social media asset kit — templates, profile graphics, content frameworks ready to use

Purple Acorn primary colours — purples, yellows, and tints with hex values

Purple Acorn's podcast roster and sponsorship partnerships have both grown since the rebrand.

The earlier CV Wallet website — gradient app-download page

Resume Wallet

Rebrand · Website rebuild

Resume Wallet was pivoting from a document-management app to an AI-powered job-matching platform — but the website still looked and sounded like the old product. The brand needed to catch up to the product vision and introduce Amy, the AI assistant.

I designed and built the new resumewallet.com around the jobseeker and introduced Amy, the AI assistant, as the site's protagonist. A team effort; my piece was keeping the jobseeker's experience at the heart of it.

Serving 5M+ jobseekers

"I've worked with Kate at multiple companies. She's a rare kind of marketer who can build the strategy and execute it."

— Serge Boudreau, Chief Revenue Officer, Resume Wallet

How it happened

This was a team effort with smart contributions across engineering, product, and commercial. My role was keeping the jobseeker front and center — making sure every decision about messaging, structure, and design served the person who'd actually land on the page. I implemented the website build, helped steer the brand direction, and translated the team's product vision into a story a jobseeker could actually follow.

What shipped

Website implementation — designed and built the new resumewallet.com from the ground up
Jobseeker-first narrative architecture — the page meets their doubts and hands them a clear next step
Amy's market introduction — positioning the AI assistant as the site's protagonist
Conversion-focused design — employer logos, product video, FAQ, and proof points

The site launched as the public face of Resume Wallet's AI pivot — serving 5+ million jobseekers and supporting the company's partnership and investor conversations.

Evan White

Personal brand website

Evan White has been behind some of the most iconic moments in internet history — Google, Ustream, MakerBot, YouTube — but you'd never know it from his old website. The gap between who he is and how he showed up online was enormous.

A cinematic scrapbook of a site: bold type, photo collages, easter eggs rewarding exploration, and the numbers that back the story. Every detail built to make someone go "wait — he did THAT too?"

90M+ reach · 1,566 events · 60+ brands

How it happened

Evan gave me near-full trust, and I ran with it. I immersed myself in his story — the brands, the milestones, the moments — and built the site as a powerhouse narrative: a cinematic scrapbook filled with easter eggs, photo collages, and bold typography that matched the energy of the career it represents. The structure flows like a story: who he is, where you've seen him (even if you didn't know it was him), the numbers that back it up, and what he offers now.

What shipped

Full website design and build — concept through launch
Personal brand identity — dark cinematic palette, bold type, the "//" motif throughout
Narrative architecture with easter eggs rewarding exploration
Stats and social proof — 90M+ reach, 1,566+ events, 60+ brands, making the invisible career visible
Services section positioning his PR, marketing communications, and events expertise

Evan finally has a digital home that matches the scale of his career — one that makes people want to work with the guy behind all those moments.

Your story could be next.

Every one of these started with a conversation about what wasn't landing. Tell me what you've built, and we'll figure out what the world should be seeing.

Let's talk