The work, seen.

Ten businesses whose work was already good. Their brands either hadn't caught up yet or didn't exist. Drag the light across the frames and watch the old version give way.

The relaunched forewordfilms.com: a dark film-grain homepage headlined 'We are Foreword.' with the line 'Real people, real stories, told together.'
Foreword Films' previous website: a black-and-white photo of their van on a coastal highway under a thin FOREWORD FILMS headline

Foreword Films

Brand identity · Guidelines · Website

Seven concepts, one sunrise

Before
Ten years of films for Red Bull, Anheuser-Busch and NFL Network, and the brand still looked like the scrappy road-trip company they started as. Co-founder Andrew admitted he winced whenever someone mentioned the website.
After
A hand-printed semicircle mark for the sun rising over the road ahead, a palette pulled from their own footage, 41 pages of guidelines, and a Framer site that lets the films go first.
“The most amazing thing that you've been able to do is learn ten years of [Connor's and my] life and then just put it here.”
— Andrew Buss, Co-founder, Foreword Films
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Foreword Films

Brand identity · Guidelines · Website

How it happened

Two rounds and seven concepts. Round two showed me what they loved, which was the heaviest wordmark and a thin line Connor couldn't stop pointing at. Round three answered Andrew's hunch about a national-park patch. My favourite was the keyhole. Theirs was the badge, and it was the right call, so we opened its box into a semicircle and kept the hand-printed texture.

What shipped

  • Semicircle logo system with alternates, traced to true vector
  • 41-page brand guidelines (PDF and editable deck)
  • 14-slide pitch and presentation template
  • Colour and type reference, swatches and developer tokens
  • Brand graphics: light beams, diagonal panels, image masks, section numbers
  • Website designed and built in Framer, with a CMS for case studies
  • Full asset package and handover, with training on Framer

Foreword launched its new site in September 2026, in time for its ten-year anniversary.

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Pages from the Bennu brand guidelines stacked in a column: the Roast cover with the crowned heron, identity on a page, the logo suite, the product system, primary colours, signature compositions, social banners and web elements

Bennu Labs

Brand system · Product family · Guidelines

One heron across every product

The brief
Bennu Labs makes voice devices, starting with PocketAgent, an assistant that answers to one word. They hired me for a logo and brand. Once we got started, we realized they needed a brand system that could house all of their products.
The system
A crowned heron shared by every product, seven colours where each product claims its own fire accent, and a Figma system with 47 pages of guidelines the team runs without me.
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Bennu Labs

Brand system · Product family · Guidelines

How it happened

The brief came as a quick video and a sketch of the product family. They loved Apple's simplicity and wanted fun retro vibes, Earth, Wind & Fire and The Karate Kid, so we leaned into grandma's afghan. Bennu is the Egyptian phoenix, drawn as a heron in the old papyri, so I knew the mark would be a heron before I opened Figma. A new product plugs in by taking one accent colour. The heron, the stripe and the one square corner on every card stay the same.

What shipped

  • Crowned-heron mark with Bennu and PocketAgent lockups in six colourways
  • Product plug-in system with accents reserved for the next two products
  • Seven-colour palette with eleven-step ramps and measured contrast rules
  • Type system: Audiowide for titles, Karla for text, 56 named styles
  • Signature graphics: stripe ribbon, sun disc, badge, one-word posters
  • Figma component library with light and dark colour tokens
  • 47-page brand guidelines, a social kit for six platforms and a ten-slide carousel

The founder's reaction to the finished system: speechless.

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Pages from the Ignore No More brand guidelines stacked in a column: identity on a page, the logo lockups, the primary colours and the fonts

Ignore No More

Brand refinement · Design system · Guidelines

A brand two non-designers can run

The brief
Ignore No More helps B2B SaaS companies get noticed in new markets. Sophia and her team had been through a branding course and come close, but they weren't designers, and their own assets showed it. They needed a brand they could build with themselves, one that looked expensive without feeling stodgy.
The system
A refined lightning-bolt logo in four lockups, a colour system rebuilt from their own moodboard, and a plain-language guidelines deck the team works from.
“It's like standing in a soft warm rain after a heatwave.”
— Sophia O'Neal, founder, Ignore No More

Ignore No More

Brand refinement · Design system · Guidelines

How it happened

I picked the project up partway through, with three directions already on the table. I rebuilt the palette from the colours in Sophia's moodboard: Monstera Green, Peach Blush, Mulberry Wine and Golden Hour, each with an eleven-step ramp. Radnika Next carries the words, with a handwritten script for warmth. Then I wrote the guidelines for people who don't design for a living, with clear rules for which colours go where and how each logo is used.

What shipped

  • Lightning-bolt logomark with horizontal, vertical, logomark and wordmark lockups
  • Colour system rebuilt from the moodboard, with eleven-step ramps for every colour
  • Type system: Radnika Next with a handwritten script accent
  • Botanical illustrations for the brand world
  • Brand guidelines in ten chapters, from tone of voice to applications
  • Figma design system with social, carousel and web building blocks
The Ignore No More brand guidelines cover: the mulberry lightning-bolt logo, a script 'Brand Guidelines' title and a botanical arch illustration Ignore No More logo colour variations in mulberry, green and white on light and dark backgrounds

Sophia has since sent two more projects my way, including Bennu Labs.
The rebuilt Resume Wallet site — 'Your Shortcut to the Shortlist' with Amy, the AI co-pilot
The earlier CV Wallet website — gradient app-download page

Resume Wallet

Rebrand · Website rebuild

Serving 5M+ jobseekers

Before
CV Wallet was becoming Resume Wallet, a document app turning into AI-powered job matching. The website still described the old product and gave Amy, the new AI job-search assistant, nowhere to stand.
After
I designed and built the new resumewallet.com around the worn-out jobseeker, with Amy as the site's protagonist. It was a team effort, and my piece was keeping that jobseeker at the centre of every decision.
“I've worked with Kate at multiple companies. She's a rare kind of marketer who can build the strategy and execute it.”
— Serge Boudreau, Chief Revenue Officer, Resume Wallet

Resume Wallet

Rebrand · Website rebuild

How it happened

This was a team effort with smart contributions across engineering, product, and commercial. My role was keeping the jobseeker front and centre — making sure every decision about messaging, structure, and design served the person who'd actually land on the page. I implemented the website build, helped steer the brand direction, and translated the team's product vision into a site that told a clear story: you're not alone, here's a better way, here's how it works.

What shipped

  • Website implementation — designed and built the new resumewallet.com from the ground up
  • Jobseeker-first narrative architecture — the page meets their doubts and hands them a clear next step
  • Amy's market introduction — positioning the AI assistant as the site's protagonist
  • Conversion-focused design — employer logos, product video, FAQ, and "5x more likely to reach the shortlist" proof points

The site launched as the public face of Resume Wallet's AI pivot — serving 5+ million jobseekers and supporting the company's partnership and investor conversations. A team accomplishment; my piece was making sure the jobseeker's experience stayed at the heart of it.
The new Evan White site — dark cinematic homepage, 'Meet the creative mind behind your favorite internet moments'
Evan White's previous one-page PR website

Evan White

Personal brand website

90M+ reach · 1,566 events · 60+ brands

Before
Evan White was behind internet moments at Google, YouTube, Ustream and MakerBot, and his old website told none of it. The gap between who he is and how he showed up online was enormous, and it hurt a little to look at.
After
A cinematic scrapbook of a site, with bold type, photo collages, the numbers behind the story, and easter eggs for anyone who keeps scrolling. Every detail is there to make someone say, “wait — he did THAT too?”

Evan White

Personal brand website

How it happened

Evan gave me near-full trust, and I ran with it. I immersed myself in his story — the brands, the milestones, the moments — and built the site as a powerhouse narrative: a cinematic scrapbook filled with easter eggs, photo collages, and bold typography that matched the energy of the career it represents. The structure flows like a story: who he is, where you've seen him (even if you didn't know it was him), the numbers that back it up, and what he offers now.

What shipped

  • Full website design and build — concept through launch
  • Personal brand identity — dark cinematic palette, bold type, the "//" motif throughout
  • Narrative architecture with easter eggs rewarding exploration
  • Stats and social proof — 90M+ reach, 1,566+ events, 60+ brands
  • Services section positioning his PR, marketing communications, and events expertise

Evan finally has a digital home that matches the scale of his career. The site tells the story he couldn't — and does it in a way that makes people want to work with the person behind all those moments.
The rebranded Purple Acorn site — bold purple and yellow, 'Your Favorite HR Podcasts Live Here'
Purple Acorn's earlier website — a plain white media page

Purple Acorn Media

Brand identity · Website · Social presence

More shows and sponsors since the rebrand

Before
A growing network of HR podcasts that sounded better than it looked. To win sponsors and bring in new podcasters, the brand had to command the room before anyone pressed play.
After
A full identity refresh with a logo suite and an audio and video logo, a website built to convert sponsors and podcasters, and a social kit the team runs without a designer in the room.
“It's all the little touches and thoughtful use of delight everywhere. Makes it extra magical.”
— The Purple Acorn team, on the new brand

Purple Acorn Media

Brand identity · Website · Social presence

How it happened

I started with a discovery session to understand who Purple Acorn needed to attract — sponsors and podcasters look for different things before they trust you. From there I built the brand system outward, starting with the logo suite and audio/video logo, then the website, then the social assets. That order matters: each layer makes the next one credible, and the whole thing holds together without a designer in the room.

What shipped

  • Complete brand identity refresh — logo suite, video/audio logo, color system, typography
  • Full brand guidelines deck for team consistency across every touchpoint
  • Rebuilt website designed to convert sponsors and podcasters
  • Social media asset kit — templates, profile graphics, content frameworks ready to use
Purple Acorn wordmark variations in the brand purple Purple Acorn primary colours — purples, yellows, and tints with hex values

Purple Acorn's podcast roster and sponsorship partnerships have both grown since the rebrand.
The redesigned Atlantic Thai Massage site — an elegant dark homepage with hot-stone imagery and course registration
Atlantic Thai Massage's original self-built website on Wix

Atlantic Thai Massage

Brand identity · Website · Class registration

A first for Atlantic Canada

Before
James Harper was opening a Thai massage practice and training school in Moncton. He'd built a site himself the year before, but there was no brand or logo, and by his own account he didn't know what to do first.
After
We dug out his real story — decades of study in Southeast Asia, monastery life, teaching in Nunavut — and built the brand from scratch on top of it: Midnight Blue, Red Rose, and a site where students register for classes.
“I didn't even know what I needed. Kate could read what was inside my heart and bring it to life. I now have a website and branding I'm truly proud of.”
— James Harper, Owner, Atlantic Thai Massage

Atlantic Thai Massage

Brand identity · Website · Class registration

How it happened

I started by sitting down with James and walking through a discovery framework — helping him articulate what he was looking for before we touched a single design. He had a rich story (decades of study in Southeast Asia, monastery life, teaching in Nunavut and the Middle East) and a clear two-sided business: treatments and courses. I mined his old site for the photos and quotes worth keeping and wove them into the new one, built the brand from scratch — a logo and colour palette that captured the essence of his practice — set achievable deadlines for his content, and kept the whole process calm and clear for someone who gets overwhelmed by unfamiliar technology.

What shipped

  • Brand identity from scratch — logo suite, Midnight Blue and Red Rose colour system, typography, full guidelines deck
  • Full website design and build — a DIY site transformed into a dynamic, professional platform
  • Class registration — students browse and register for courses directly
  • Treatment menu architecture that educates clients before they book
  • Handoff resources — tutorial videos and a file bank for independent updates and social content
Atlantic Thai Massage logo suite — navy on cream and reversed on deep red Atlantic Thai Massage colour palette — ATM Blue, Stone Grey, Healing Fire

James got a brand and platform that matched the depth of his practice.
The redesigned centre website — 'Empowering Families & Enriching Lives' with bright painted-hands imagery and bilingual navigation
The centre's previous website — a muted template homepage

Early Childhood Family Resource Center

Website redesign · Brand refresh

Four services, both official languages

Before
The centre's website didn't make clear what they offered or who it was for, and it felt cold for a place that helps new parents. It also had to welcome families in both official languages.
After
I rebuilt the site around four pillars (Prenatal, Postnatal, Early Years and Parenting) and brought the warmth forward with bright colour and real testimonials. Years later, I still help as their needs change.

Early Childhood Family Resource Center

Website redesign · Brand refresh

How it happened

I started by understanding the audience — parents of young children who are often overwhelmed, short on time, and looking for reassurance that help exists. The brand needed colour and life. I restructured the site around the four service pillars so families could find what they need immediately, and brought the story forward through bright imagery, warm colour, testimonials, and clear service descriptions — the site finally reads as an invitation.

What shipped

  • Brand refresh — colour, imagery, and warmth to match the organization's spirit
  • Full website redesign restructured around services and audience needs
  • Bilingual support throughout
  • Typography and design system for consistency across pages
  • Testimonial and community sections to build trust with prospective families
  • An ongoing relationship — years later, I still help with updates as needs evolve

The board was over the moon. The site finally represents who they actually are — a warm, vital community resource — and makes it easy for parents to find services and feel welcome. We've stayed in touch ever since.
The Forbes MediClinic site — misty mountain hero with the clinic's script wordmark and patient and practitioner pathways

Forbes MediClinic

Brand identity · Website

One site, two front doors

Before
Dr. Stewart Forbes offers evidence-based ketamine infusion therapy to patients across the Maritimes. His template site gave nervous patients little reassurance and referring physicians little confidence.
After
A script wordmark, mountain light, and two clear paths from the first screen. Patients check their eligibility and see each step of treatment; physicians get a direct referral route.

Forbes MediClinic

Brand identity · Website

How it happened

Care this personal needs a website that lowers the reader's shoulders. I built the brand around stillness — mountain light behind a hand-drawn script wordmark — and structured the site as two clear pathways. Patients check their eligibility and see exactly what a course of treatment looks like, from assessment through aftercare; practitioners get a direct referral route. Dr. Forbes' own presence anchors the whole thing, so patients meet their doctor before they ever call.

What shipped

  • Brand identity — script wordmark, colour guide, and brand guidelines
  • Full website design and build
  • Dual pathways from the first screen — patients check eligibility, physicians refer
  • Treatment journey laid out step by step, from assessment and plan through aftercare
  • Meet Your Doctor — Dr. Forbes' credentials and approach, front and centre

The clinic's digital front door now matches the care inside it — live at forbesmediclinic.com, built to work for patients and the physicians who refer them.
The relaunched curvepoint.ai — deep navy homepage with radiating signal rings and the headline 'Your space is full of information. Now you can sense it.'
CurvePoint's earlier website — a black and orange page headlined 'Privacy-First Entry Threat Detection for Schools'

CurvePoint

Brand system · Website · Product UX

Signed to launched in six weeks

Before
CurvePoint spots threats at school entrances using Wi-Fi sensing born from Carnegie Mellon research, with zero cameras. With school districts and investors, trust is the whole sale, and the old brand wasn't pulling its weight in those rooms.
After
I started with a design-token system that lives in the website build and syncs into Figma. The homepage, brand guidelines, alert-flow UX and sales collateral all grew from it, so one visual language now runs from the site to the sales table.

CurvePoint

Brand system · Website · Product UX

How it happened

I built the foundation first: a design-token system that lives in the website build and syncs into Figma, so design and code never drift. From there the pieces stacked — the homepage, the brand guidelines, product UX for the alert flows, and collateral for the schools pipeline. When the CTO came back with notes, I turned them into a sharper, glass-and-depth visual language.

What shipped

  • Design-token system — the website as source of truth, synced into Figma
  • Marketing site — designed and built in Framer
  • Full brand guidelines deck for the team
  • Alert-flow UX — wireframes for the product's notification system
  • Schools sales one-pager
  • Lead-capture forms with success, pending, and error states designed

CurvePoint launched in July 2026 with one coherent system — the same visual language across the site, the product, the deck, and the sales table.

Bring me the thing you're hiding.

Every story on this page started with a conversation about what wasn't landing. Tell me what you've built, and we'll work out what people should be seeing.

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