Safe is invisible.
The thing you're hiding is usually the thing that makes you unforgettable.
LinkedIn graphics, done for you in a week
You've got the decade-plus of experience, the stories to prove it, and an educated take on how things actually get done. You explain it beautifully on calls, but it's not showing up on LinkedIn, and some kid with AI is eating your lunch.
Your LinkedIn should sound like expert you. In one week, I'll make that happen, in a look people instantly recognize as yours.
$1,500 USD · $1,600 CAD
You've been doing this for years. You have a way of explaining it that clients remember. Meanwhile, someone with half your experience posts a clean little diagram and gets all the comments.
Your ideas are good. Turning them into graphics is a second job, and you're sick of fighting Canva for it. So you post a wall of text, or a graphic that looks like every other template out there.
Time to leave LinkedIn loathing purgatory.
Wall of text, meet words with design oomph.
Kate Dole
The thing you're hiding is usually the thing that makes you unforgettable. Here's what I mean.
Safe is invisible.
The thing you're hiding is usually the thing that makes you unforgettable.
Kate Dole
Safe is invisible.
I've been thinking about this a lot lately, after a few discovery calls where the same thing kept coming up. Business owners tell me what makes them different, and it's good. Specific, interesting, a little weird in the best way. Then I look at their website and it says "we're passionate about quality and service."
The thing they're hiding is usually the thing that makes them unforgettable. The odd origin story. The opinion their competitors won't say out loud. The way they actually work with people.
So here's my challenge for this week: find one thing about your business you've been sanding down to sound more professional, and say it plainly instead.
Has anyone else noticed this? Would love to hear in the comments.
#branding #smallbusiness #marketing #visibility
…see more
Here's this whole landing page as a carousel. Sticks in the mind, doesn't it?
All it takes from you is a one-hour call and $1,500.
$1,500 USD · $1,600 CAD
One call, one week, one client at a time
No brand yet? That's a bigger project. See brand pricing.
“I didn't even know what I needed. Kate could read what was inside my heart and bring it to life. I now have a website and branding I'm truly proud of.”
“Kate provides the framework and space for your company to grow its vision, mission, and identity, and then grow the business and KPIs that matter.”
“Kate and I have worked together for over 10 years. Her unique blend of technical, communication, and marketing skills made her the obvious choice to help our company leverage new growth strategies.”
That's normal. If you've worked in your field for years, you already have a specific way of doing things. The call is where I get it out of your head and onto the page, so it becomes unforgettably you.
No, you do. Everything lives in Canva as custom templates built for you, so you can make new posts on your own schedule and keep editing them.
I take one of these a week and two a month, so your week is actually yours. Here's how it runs.
Day 1
The call. Sixty minutes where I dig out the expertise, stories and opinions worth posting. I send the invoice on the call and a Dropbox link before we hang up.
Days 2 to 4
I design. You drop your files in the folder and get on with your week. If I need something, I'll ask.
Day 5
Delivery. Your templates and rulebook in Canva, with the first posts ready to schedule.
The week after
Changes. Tell me what to adjust within five business days and I'll turn it around.
Yes. I build from your logo, colours and fonts. If you don't have those yet, that's a brand project, and the pricing page is the place to start.
Extra graphics are $75 USD or $80 CAD an hour. Tell me on the call and I'll scope it before we start.
Tell me about you and what you want to be known for, and we'll pick your week together.