In New Brunswick in 2026, a nonprofit website costs from $1,500 for a small starter site to $5,000–8,000 for a custom site, or $6,000–11,000 with a brand built alongside it. The deciding factor is how many audiences you serve. Most nonprofits answer to two or three groups at once: the people you help, the people who fund you, and the volunteers and partners who keep it running. Each group needs its own clear way in.
Price follows from that. The rest of this guide is what goes on the site, what it costs, whether it has to be in French, and what money exists to help pay for it.
What should a nonprofit website include?
Enough for each audience to do the one thing they came for in under a minute, plus proof a donor can picture. Here’s the checklist I’d hand a board before anyone talks about colours:
- A first screen that says who you help and where. “Support for new parents in southeast New Brunswick” tells a stranger more than any mission statement.
- A separate front door for each audience. Clear, labelled paths from the first screen: get help, give, volunteer or partner.
- Programs named the way the people you serve would name them. Your funding application can say “early intervention services.” Your menu should say what a tired parent would search for.
- Proof someone can picture. Real photos of real work (with consent), one story told well, a number you can stand behind, last year’s annual report.
- A donate page that works on a phone, and says plainly what a gift pays for.
- A way to reach a human. Phone, address, hours, and a form that lands in an inbox someone checks.
- Accessibility from the start. The people a nonprofit serves are often the people old websites shut out. WebAIM’s 2026 scan of the top million home pages found detectable accessibility failures on 95.9% of them, with low-contrast text on 83.9% (WebAIM Million, 2026).
- Both official languages, if your community uses both. More on that below.
- Pages a staff member or volunteer can update. Events, closures, the next intake date. If only “the web person” can change them, they go stale by spring.
- A Google Business Profile that matches the site. Same name, same hours, same phone. That’s also how you start to show up when people ask ChatGPT or Google for help nearby, which I cover in how to get recommended by ChatGPT in Moncton.
Should our website be for donors or the people we serve?
Both, through separate doors. One homepage that tries to talk to a frightened parent and a corporate sponsor in the same paragraph ends up talking to neither.
The cleanest version of this I’ve built is for a clinic, and a clinic has the same problem. Forbes MediClinic offers ketamine infusion therapy across the Maritimes, and its site has two clear paths from the first screen: patients check their eligibility and see each step of treatment, and physicians get a direct referral route. Two audiences with different questions, each one served in its own lane.
For a nonprofit, I put the people you serve at the top. Donors notice how you treat the people you help, and a site that’s easy for a family in a hard week is the best fundraising argument you have. The donor door sits right beside it, with the stories and numbers a funder needs to say yes.
Donors give to what they can picture, so give them something worth picturing.
Do nonprofits need branding?
Yes, enough that people can picture you when your name comes up. Donors give to what they can picture.
Evan White, the PR strategist whose site I designed, calls the long game market memory: “the cumulative recall a market develops about a company over time through repeated exposure to trusted stories, evidence, expertise, experiences, and third-party validation” (What Is Market Memory?, Aug 2026). He’s written a post aimed squarely at this sector, “Market Memory: The Fundraising Strategy Most Nonprofits Never Invest In,” on his blog. My part comes earlier. Memory needs something to hold: a colour, a face, a name for the program, a website that feels like the place. I wrote more about that in you have to be seen to be remembered.
The Early Childhood Family Resource Center is the example I’d point a board to. Their old site didn’t make clear what they offered or who it was for, and it felt cold for a place that helps new parents. I rebuilt it around four pillars (Prenatal, Postnatal, Early Years and Parenting), brought the warmth forward with bright colour and real testimonials, and made it welcome families in both official languages. Years later, I still help as their needs change.
That was a brand refresh paired with a redesign. Most nonprofits I’d talk to need that kind of work: a clearer, warmer version of who they already are.
What does a nonprofit website cost in New Brunswick in 2026?
From $1,500 to $11,000 with me, depending on how many audiences and programs the site has to carry and whether the brand needs work too. These are my published prices, in CAD:
| What you’re buying | Who it fits | Price (CAD) | Timeline |
|---|---|---|---|
| Starter site, 3 pages, modern build | One program, one main audience, a clear existing look | From $1,500 | 2–3 weeks |
| Custom website, design and build, up to 8 pages | Several programs, two or three audiences, a donate path | $5,000–8,000 | 4–6 weeks |
| Brand and website together, discovery through launch | People don’t recognize you, or you’ve outgrown the look | $6,000–11,000 | 6–8 weeks |
Extra pages on a custom site are $400 each. I also offer a nonprofit rate; ask for it when you get in touch. You get one number before anything starts, and it’s the number on the invoice.
The quote is only part of the budget. Leave room for the costs that never show up on a designer’s invoice: donation platform fees, hosting and domain renewals, translation if you’re bilingual, and a few staff hours a month to keep the site current. For the wider market, including template packages and agency prices, see what a website actually costs in New Brunswick.
Does our nonprofit website need to be bilingual?
Legally, probably not. For a lot of New Brunswick nonprofits, it’s still the right call.
New Brunswick’s Official Languages Act applies to provincial institutions, like government departments, Crown corporations and cities, and to third parties that deliver services to the public on their behalf (Government of New Brunswick, language of service). A nonprofit running its own programs sits outside it. So if you run a program under a provincial contract, read the contract and ask the department. I’m a designer, so check anything legal with them directly.
The wiser question is who you serve. If francophone families use your programs in Dieppe, Shediac, Memramcook or Kent, an English-only site tells them the help is for someone else. Moncton itself encourages bilingual business: the City pays part of the cost of bilingual signs for businesses and organizations open to the public, through its bilingualism in business program.
If you’re going bilingual, decide at the start. A language switch on every page, navigation that works in both, photos and buttons that fit both lengths of text, and translation budgeted as its own line. I work with a translation partner, so French is part of the quote from the start. Adding French to a finished English site costs more and reads worse.
Is there funding for a nonprofit website in New Brunswick?
As of October 2026, a little, and less than there used to be. The two programs most people remember are gone.
Closed:
- Digital Main Street NB is no longer accepting new applications.
- The Canada Digital Adoption Program (CDAP) closed both streams in 2024. Both were aimed at businesses anyway.
Still worth asking about:
- Market Development and Access (NB Department of Agriculture, Aquaculture and Fisheries). If your nonprofit is a food, farm or fisheries association, associations are eligible applicants. It covers website design and translation at 50% of eligible costs, up to $15,000 a project (program guidelines).
- Your current funders. Ask whether communications or website costs can sit inside a project budget you’re already applying for.
- Canada Summer Jobs. It covers up to 100% of minimum wage for a student at a nonprofit. That money pays a person to keep the site current after launch; the build needs another source. The 2027 intake is expected in November or December.
- Women in Business New Brunswick’s consultant fund. It’s for women-owned businesses, so it fits a social enterprise more often than a registered charity. Terms aren’t published; ask your local CBDC.
- ACOA’s Business Development Program lists non-profits among its applicants for some marketing activities. Call before assuming a website counts.
When a program fits, the order matters, and so do the rules I work by. You apply, because the funding is yours. I write the scope and budget for your application, as a paid step ($400 CAD), with eligible and ineligible costs on separate lines. Nothing starts until you have approval in writing. I can’t promise approval, and my fee never depends on it. I also don’t contact funders for you. The full process is on Grow Local.
This list changes. Check each program’s own page and talk to its staff before you build a budget around it.
What I’d do
If I ran a small nonprofit in New Brunswick with $5,000 and a board that wanted “a new website,” I’d spend it on the doors and the proof before anything else.
Start with one afternoon of real photos: your actual programs, your actual people, with consent. Then a site with a first screen that says who you help and where, a door for each audience, and a donate page that tells a donor exactly what their $50 does. Plan both languages from day one if your community speaks both. And pick the person who’ll update it before launch, with an hour a month on their calendar.
If people already confuse you with another organization, or your logo still looks like the year you incorporated, put the brand in the same project. Donors give to what they can picture, so give them something worth picturing.
A website you’d happily send a funder to is part of building a strong organization. If that’s where you are, tell me about your organization and I’ll send you one flat-rate number.